RCS Insights
35 years of diverse research experience
Working on both the client and supplier side across multiple responsibilities and research methodologies giving excellent perspective brought to client benefit in nearly all applications encountered.
Capabilities
Quantitative Support
Solid experience across multiple platforms using a variety of quantitative methods. Details include :
Full Scope Qual/Quant – consult, design, moderate/facilitate, analyze, and report – including advice on when to use qual/quant and when not.
Innovation Optimization – refining of promising new product ideas.
Communications Optimization – for positioning and messaging - learn key verbiage about your product/brand that will resonate with consumers.
Qualitative Support
Over 100 engagements in CPG/healthcare/elderly/restaurant/services/building trades and BTB categories. Areas of support include:
Full Scope – consult, design, moderate/facilitate, and report on findings
IDIs – via phone, online, or in-person at facilities or office settings
In-store’s – shop along, mystery shops, employee interviews
Focus groups – heavy facility as well as online qualitative experience
In-home – interviews, pantry checks and product usage demonstrations
Research Experience & Perspective
A critical element in dealing with clients (mine and yours) is to develop respect and
rapport. Clients appreciate a research partner who is also a trusted advisor – one who has deep and wide research experience to lend perspective in many areas:
rapport. Clients appreciate a research partner who is also a trusted advisor – one who has deep and wide research experience to lend perspective in many areas:
Initial research design and design-modification advice – such as providing ‘pro’s and con’s’ of specific research steps to adapt to client team needs.
Cost perspective – understanding budgets and balancing with needs.
Process adaptability – things change!
Marketing experience and perspective to understand research objectives.
Objective-oriented planning – ensuring that the entire research exercise connects with the reason for it: insights that can be used to answer specific questions and support step decisions.
AVOID RESOURCE MISALLOCATION
Strengthen innovation program
Determining the best direction/platform to focus resources for growth
Assessing potential market size – the business payoff for possible paths
Developing the formal business case for a new product/service
Concept optimization
Pre-launch disaster checks
Post-launch tracking with key milestones to confirm the success path
MAKE STRATEGIC DECISIONS
Consultation and assistance with utilizing insights
Sizing your market and your share/position within
Understanding your competition’s strengths and weaknesses
Learning the level of demand for your product/service
Evaluating/documenting best practices in a category or particular operational area
Gathering data to support strategic growth
PROVIDING RESEARCH CENTERED SOLUTIONS TO YOUR NEEDS.
or call 513-205-5311
Current & Past Partners
